COUNTRY SPOTLIGHT: ETHIOPIA
Traditional hand woven cotton clothing has been central to Ethiopian style for centuries, but now mainly dominates the rural areas or special occasions. Young designers are recognising the need to transform their cultural cotton heritage into modern, casual clothes that appeal both to today’s Ethiopian and international woman.
Ethiopian supermodel Liya Kebede launched ‘Lemlem’ in 2007 to prevent local weavers losing their livelihood due to a decline in demand for the traditionally hand spun and embroidered cotton cloth.
Similarly, and well known on the Ethiopian fashion scene, Mafi (Mahlet Afework) and Fikirte Addis (bottom images) use Ethiopian traditional fabric to create everyday, luxurious clothes, both due to show at New York’s African Fashion Week in July.
Images courtesy of Hub Africa Fashion Week.
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